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Press Release #5 of 2023
\n\n\n\nPRESS RELEASE
Yap Continues its Tourism Promotional Thrust in the Guam Market
(December 1, 2023 – Yap Visitors Bureau, Yap, FSM): The Yap Visitors Bureau (YVB) continues its efforts to promote Micronesia’s most unique and authentic destination in the neighbouring Guam market. Some of the key initiatives that the Bureau has undertaken recently to target this market include:
\n\n\n\nHosting a Fam Trip for Guam Media and an MWR Team
\n\n\n\nIn mid-October YVB, with the assistance of United Airlines, hosted a media familiarisation trip for three (3) Guam-based journalists working for the Guam Daily Post and Pacific Daily News. During the same period YVB helped to facilitate a visit for a team of four (4) persons from the Moral, Welfare and Recreation (MWR) division of the military in Guam. This team deals with travel and outbound packages for personnel based in Guam and met with local tourism stakeholders on doing business with the military.
\n\n\n\nSome highlights of the visit by the two groups included a boat trip to Rumumg Island to view the largest stone money discs on Yap and a learning about traditional canoeing in Toruw. They also enjoyed a beach day in Gagil, sampling local food and drink, kayaking, and trying their hand at traditional weaving with local women.
\n\n\n\nBoth the media and MWR teams were very impressed with the tourism product offerings on Yap and have already started working on promoting Yap in the Guam market. So far there have been four (4) positive news stories about Yap published by the media group, and the MWR team is currently working on creating Yap travel packages to market to military personnel and their families based in Guam.
\n\n\n\nFacilitating a Visit by an Executive from Stars and Stripes
\n\n\n\nAt the end of November, the YVB also assisted with a return visit by Douglas Johnson, an Executive of Stars and Stripes Pacific. YVB currently advertises in the bi-weekly Stars and Stripes Guam magazine and the online site Guam.stripes.com. These serve the U.S. military community on Guam with local, community-focused news and information on events, dining, activities, travel, and entertainment. While in Yap, Douglas was able to experience several unique aspects of the tourism product including diving, hiking, traditional dance and culture, leading to editorial travel features on Yap in future issues of the magazine.
\n\n\n\nEstablishing a Partnership with Beyond Guam
\n\n\n\nYVB also recently established a partnership with Beyond Guam, a travel company based out of Guam, with nearly a decade of experience booking travel throughout the western Pacific region. Headed by entrepreneur Matt Ladmirault, this operator offers standard and tailor-made Yap travel packages to any traveller based in Guam. YVB currently promotes this tour operator in all its advertising materials in Guam as the call to action for booking a package holiday to Yap. For bookings and more information visit beyondguam.com.
\n\n\n\nABOUT YAP: Yap is an island in the Federated States of Micronesia, in the Pacific Ocean that is ringed by spectacular coral reefs and famous for its scuba diving with giant manta rays, sharks and mandarinfish. Other key activities on the island include kayaking, hiking, deep-sea fishing and exploring the many World War II historical sites. Yap is also uniquely famous for its stone money (huge disks of stone, which are still used today in major transactions), strong traditional culture and way of life, and welcoming residents. Just a short flight away from Guam or Palau, this Pacific gem is one of the tourism industry’s best kept secrets. For more information on visiting Yap go to www.visityap.com.
\n\n\n\n媒体咨询或了解更多信息，请联系：
苏珊·古利扬（Susan Gooliyan）——雅普岛旅游局总经理
susan@visityap.com
www.visityap.com
电话：(691)-350-2298
新闻稿 2023 年第 5 号 新闻稿雅浦继续在关岛市场开展旅游推广活动（2023 年 12 月 1 日--密克罗尼西亚联邦雅浦旅游局）：雅浦旅游局（YVB）继续努力在邻近的关岛市场推广密克罗尼西亚最独特、最真实的旅游目的地。该局的一些重要举措 [...]
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